Treat Your Investors Like People, Not Just Checkbooks

In the film and entertainment industry, it’s easy to fall into the trap of viewing investors purely as sources of capital. After all, without funding, even the most brilliant project can stall. But treating investors as nothing more than checkbooks is a short-sighted approach that can damage long-term relationships, stunt your project’s growth, and limit future opportunities.

Investors are people first. They have passions, goals, and personal stakes in the projects they back. They want to feel connected to the story you’re telling, the team you’ve assembled, and the vision you’re executing. When you engage with them purely through the lens of dollars and percentages, you miss the opportunity to create authentic partnerships that can benefit both parties for years to come.

Building trust starts with communication. Keep investors in the loop—not just with financial updates, but with creative progress, behind-the-scenes insights, and challenges you’re navigating. Show them that their support matters beyond the bottom line. Invite feedback, celebrate milestones, and acknowledge their contributions. This approach doesn’t just humanize the relationship; it strengthens your credibility and reputation in the industry.

Another key aspect is alignment. Understand what motivates your investors: Are they seeking financial returns, creative impact, or a combination of both? Tailor your conversations to address their interests while staying true to your project’s vision. When investors feel heard and valued as partners, they are far more likely to provide ongoing support, make introductions to other opportunities, and become champions for your work.

In transmedia and cross-platform entertainment, this human approach is even more critical. Projects are complex, involve multiple revenue streams, and require long-term engagement. Investors who feel like people are more likely to stick with you through the ups and downs, offering not just money but advice, connections, and advocacy.

Ultimately, the most successful filmmakers and media entrepreneurs recognize that relationships matter as much as capital. Treat investors as people with passions and perspectives, and you’ll cultivate partnerships that not only fund your current project but pave the way for future creative ventures. After all, an investor who believes in you personally will invest in you professionally.